aBOUT

our mission

Good design begins with materials, guiding confident decisions, thoughtful selections, and spaces built to last beautifully.

At The Lifestyle Lab, our mission is to remove uncertainty from the design process. We believe that great interiors are built through informed decisions, not impulse or trends. By starting with materials, we help clients understand how each choice impacts the function, longevity, and feel of their home. Our role is to guide, edit, and refine, ensuring every selection serves a purpose and works cohesively within the larger vision.

Through our integrated design studio and material showroom, we offer a hands-on, transparent approach that allows clients to see, touch, and compare finishes before committing. Our team curates with intention, balancing aesthetics with performance and budget realities. The result is a process that feels clear, elevated, and reassuring, giving clients confidence that their home is being shaped thoughtfully from the ground up.

Three women in a tile showroom, with various tile samples on display. Two women are standing, and one is seated on a chair. 
FOUNDERs, LEAD DESIGNErs

Led by Noelle Johnson
and Sandra McCullough,
The Lifestyle Lab Studio Recognized for design leadership, material expertise, and a modern approach to interior spaces.

The Lifestyle Lab is guided by founders Noelle Johnson and Sandra McCullough, whose work has been recognized throughout Arizona and beyond for its clarity, craftsmanship, and material intelligence. With roots in cabinetry, surfaces, and construction-forward design, the studio was built to bridge the gap between inspiration and execution.

The firm has been honored with industry recognition including Best of Houzz Design, and in 2026, Noelle Johnson was named Arizona’s first NKBA 30 Under 30 award recipient, recognized nationally for her entrepreneurship and impact within the kitchen and bath industry. Today, The Lifestyle Lab operates as a collaborative studio, supported by an experienced internal team and trusted partner designers, ensuring every project benefits from depth, consistency, and elevated direction, regardless of scale.

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OUR STYLE

Our work favors restraint over excess. We focus on proportion, material integrity, and thoughtful layering rather than trend-driven statements. The result is design that feels grounded and enduring.

Thoughtful Design Led By Materials. Guided Decisions. Spaces That Endure. Never Defined By A Single Aesthetic.

We don’t design around trends or fixed styles. Our work spans modern, organic, architectural, and quietly layered interiors, shaped by proportion, materiality, and the way a space is meant to be lived in. Every project begins with understanding the architecture, the client’s lifestyle, and the long-term vision for the home.

At The Lifestyle Lab, materials lead the conversation. We believe quality finishes, intentional selections, and informed guidance create spaces that feel cohesive, elevated, and timeless. Our role is to edit, refine, and direct, helping clients move forward with confidence and clarity rather than overwhelm.

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Looking back in time
  • Two women shopping for home decor, viewing samples of tiles, wood, and other materials in a showroom.

    2025/

    Sandra McCullough was recognized by Phoenix Business Journal for Outstanding Women in Business leadership.

  • Design plans and blueprints of a house on a desk, with color samples, a smartphone, and a tablet nearby, during a planning or design meeting.

    2025/

    In 2025, The Lifestyle Lab was awarded Best of Phoenix by Phoenix Home & Garden magazine.

  • Double vanity bathroom with two oval mirrors, black faucet fixtures, and a light wood cabinet with black handles.

    2025/

    The Lifestyle Lab has been recognized with Best of Houzz Design for excellence in residential interiors.

  • A woman in a black outfit standing next to a marble counter in a modern kitchen with wooden cabinets. There are pendant lights and a decorative vase with flowers on the counter. The image includes the text 'THIRTY UNDER 30 NKBA'.

    2026/

    In 2026, Noelle Johnson was named Arizona’s first NKBA 30 Under 30, recognized nationally for design leadership.

CORE VALUES

CREATIVITY

Innovation

QUALITY

Collaboration

IN THE PRESS

Our design work is recognized by leading publications for material fluency, architectural clarity, and confident execution. Trusted by clients nationwide.

Bright kitchen with blue cabinets, white marble countertops, a farmhouse sink, and a large window showing outdoor greenery.
Entryway with white and wood paneling, a built-in bench, and lockers with hooks. A straw bag, white flowers, and a white cloth are on the bench. A wide-brimmed hat hangs on the wall.
A modern bathroom vanity with a large round mirror, two wall sconces, and a white countertop with two sinks with gold fixtures. There are towels on each side, a vase with flowers, soap dispensers, and a small decorative item.
Modern living room with a built-in dark stone fireplace, wooden shelves with decorative items, cream sectional sofa, and large windows. 
are you ready?

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